CONTENT STRATEGY AND DEVELOPMENT
Top-notch content services that provide measurable results
Our content development services bring together engineers and scientists with copywriters in order to produce powerful, technically-sound and results-driven content for corporate sectors that until now were partnering with general scope agencies that just didn’t understand their goals and audiences specific needs
Content for industrial organizations made easy
Content for companies that have a manufacturing, engineering, mining or material processing focus, sell building or industrial-use materials, are in in the oil & gas and energy sectors and generally operate in a business-to-business setting, have vastly different needs in terms of content strategy and development compared to companies that relate mostly to consumer audiences. These organizations need content that supports their offerings to niche B2B audiences, supports their brand image in the innovation, ESG and CSR domains or augments their internal communications, to name a few cases.
But how can your organization develop and create the types of content assets that can achieve any given goal? The most compelling messaging employs impactful storytelling and uses an authoritative voice backed by data. To excel in content creation, understanding this concept is the crucial edge that will drive brand awareness and propel your company’s communications, marketing and sales forward.
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Science Media is your specialized content partner
Content development for companies belonging in sectors such as the ones mentioned above requires the appropriate mix of research and data handled by strategists and storytellers that are able to provide results for your company. Whether you need to influence decision-makers in your selected niche markets, enhance and solidify your corporate image, promote your innovation, ESG and CSR strategies, position your company as a thought leader in its sector or create compelling content both for external and internal communications, Science Media is your partner of choice.
Our content strategy and development team features engineers, scientists, technical experts and experienced content strategists and storytellers that create print and digital content suited to your company’s unique needs.
The competitive advantage of our team is that we have worked in the sectors we aspire to serve, therefore we understand terminology, processes and markets. That unique characteristic allows us to readily grasp any communication need and create compelling content that resonates with the intended audiences.
We are not just another content development agency serving generic clients and markets. Our focus and our expertise are our key strengths in order to strategize and develop content for companies that usually fail to attain results through general scope content development agencies.
SECTORS THAT WE SERVE
Mining
Building materials
Oil & Gas
Specialized software and technology solutions
Energy production
Mineral raw materials processing
Recycling
Engineering firms
Technical consulting firms
Environmental services
Appropriate content is a must in today’s interconnected world
It is no secret that content can either “make you or break you” in today’s digitally dominated communications. A carefully crafted and appropriately curated and disseminated content will
- Develop your brand identity
- Increase brand, services and products trust and credibility
- Better engage your intended audiences
- Establish your company as a thought leader in your sector
- Secure your position in competitive marketing channels
- Increase meaningful stakeholders engagement
- Shape public opinion regarding business issues of interest
What are the characteristics of powerful content?
Companies in sectors that are not considered “marketable” and often have issues in reaching their intended audiences or shape their brand image favorably due to their line of work, are in need of carefully crafted content. Due to the technical-heavy nature of these companies, it is rather important for the content development team to include knowledgeable members that have a technical background and are able to cooperate with copywriters and editors in order to provide the best results.
At Science Media we provide just that and the content that will develop for your company will
- Address real-world client challenges
- Demonstrate that your company understands these challenges and provides products or services that offer solutions
- Use language that is familiar and technically sound without relying too much on strict and not widely known terminology
- Showcase benefits, from your client’s point of view, that differentiate your products or services from competitors
- Use relevant facts, data and third-party endorsements that inspire confidence
- Be thorough and scannable without being overly lengthy
- Link to complementary or more detailed content should the intended audience desires to find out more
- Suit the content type and delivery channel in length, tone and style, thus creating better chances of audience engagement
- Adhere precisely to your brand and content guidelines, thus providing consistency each and every time
- Be free of mistakes, illogical arguments, misleading facts and irrelevant content
- Embrace SEO best practices so content can be discovered and drive traffic to desired digital properties
OUR CONTENT STRATEGY APPROACH
Brand focus
Brand focus is an essential part of a content strategy that keeps all deployed content on-topic and in-tone. Essentially, brand focus takes into account a company’s outward-facing voice and helps in constantly developing consistent content in accordance with the company’s goals evolution. In addition, brand focus helps in pinpointing the common ground between the company and intended audience interests.
Brand focus will also compel actions and drive content strategy therefore goals have to be structured around outcomes and achievements. Developing a thorough understanding of the specific business model and brand helps us set realistic goals around the aforementioned targets. All goals are set according to the SMART methodology (Specific, Measurable, Achievable, Realistic and Time-constrained), thus enabling us to keep tabs on our combined efforts.
User experience
At Science Media we believe that in order to create a successful content strategy for your company, the developed material must resonate with your target audiences. That requires the development of audience profiles that will provide us with guidelines in order to create the necessary content.
Depending on the given audience profile, created content might address problems that they face, build trust by displaying authority in a specific field, solve problems with a product or service or address specific concerns regarding your company’s performance in domains such as ESG or CSR.
Besides the needs a content piece aspires to address, audience profiles help us decide the type or types that this content will be developed in. Blog articles might be top-of-mind when we think about content, but depending on the targeted audience profile, videos, social media posts, white papers or presentations might be a more effective option.
Different types of content might be more appropriate for a specific audience profile in different types of their brand journey. Therefore, creating also a journey template for an audience profile, complements this step of the content strategy process.
Content distribution
The third pillar of content strategy-building in our methodology is the distribution of the developed content, a step that is very critical to success. Content distribution will significantly impact how our intended audience will engage with the content that we created.
Distribution involves two main parameters: media-mix and frequency. On the hand, selection of the appropriate media channels – social media, display, earned and own media, for example - in order to reach the intended audience must conform with set goals and audience profiles. On the other hand, frequency is also essential in our planning process. Too little, and people won't adequately engage with your content, too much, and they may get fatigued. Therefore, finding the sweet spot where quality and engagement meet quantity is also an essential part of our methodology.
CONTENT DEVELOPMENT
Internal communications
Every company needs to keep its employees and key stakeholders in the loop regarding business changes, important achievements or new business opportunities. Science Media is able to plan and develop content for any need regarding your internal communications. Produced content may be used in videos, intranet blogs, digital signage networks or in a print format and help your company’s staff stay up-to-date and feel part of the cumulative effort.
External communications
Engaging with your external stakeholders, communities, investors and customers requires professional collateral and efficient strategies. We'll work with you to develop appropriate content, whether it will be for sales and marketing materials, PR announcements, public opinion shaping content, ESG and CSR related material, social media content, newsletters, case studies, white papers, e-books and virtually anything that is necessary to effectively reach an intended audience.
Video & Photography
We can provide small, medium or large teams of video and photography production specialists that are able to create supporting photography and video material for your campaigns. In today’s marketing of short attention spans, still or moving images are and will be more significant in attracting interest and provide results for your content.
Digital media
Digital is becoming and ever more vital element for your online presence, from your website to your social media and beyond. Through SEO methods and content strategy, we'll help you have a consistent, professional brand that appeals to employees, stakeholders, customers and investors.
Training & safety material
We produce specialized training material for your employees, plus we work with your Health and Safety in order to develop safety instructions material.
Technical portfolio
From product presentation and brochures, manuals and reports, Science Media is able to provide your company with solutions that are technically accurate and aesthetically crafted, creating a strong asset portfolio for buyers and users with a technical background.
